Knowledge is so critical to any business. Whether you’re an architect or a contractor who specifies or installs metal roof systems, gutters, wall panels or widgets.
It’s important that you and your entire team understand the products you offer regardless of whether you specify, sell or install them. It is equally important that your people are aware of what your customers need and why they need it. In fact, it’s good to know what your competitors are offering as well.
Technology improves every day therefor most products experience some level of change on a fairly regular basis with regard to manufacturing, installation, sourcing of materials, pricing, freight and any number of conditions related to your business.
So many things affect the way in which we all do business. Besides technology there is the economy. There are changes with regard to the laws that can affect the success of your business. Politics can also play a key role with respect to initiating changes to your particular business landscape.
It’s critical that you pay attention to what’s going on in the building products industry. In fact it’s important to be tuned in to what’s going on around the country in general (on both a macro and micro level). The internet can provide a great deal of information on general topics but it’s also critical to listen to your employees. Many of them work closely with your customers and your suppliers. I’d bet that most of them are knowledgeable with respect to your competitors as well. Your people are your assets – they are constantly exposed to new information in the marketplace that could drastically have an effect on your business and its success. They are in many respects the face of your company.
Meet with them often and share any updates or new information you have so that they are better prepared to succeed.
We’re all very busy but if we can carve out some time to train and retrain our employees regularly on how to better serve our customers and continually offer them new information it will make a difference for all of us. And remember it’s a two-way street – the knowledge that they can offer us is just as important. Keep meeting with your people and keep training – you won’t regret it.
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